Workshop on the ICC Advertising and Marketing Communications Code
ICC Switzerland has organized a workshop together with ks/cs – Communication Switzerland on the new «ICC Advertising and Marketing Communications Code”.
The Code’s standards of ethical conduct should be observed by everyone concerned with marketing communications. Responsibility for the observance of the rules of conduct laid down in the Code rests with the marketer whose products are the subject of the marketing communications, with the communications practitioner or agency, and with the publisher, media owner or contractor.
The rapid evolution of technology and technologically-enhanced marketing communications and techniques means that producing responsible marketing communications that are trusted in a digital world has never been more important for companies in preserving their ‘license to operate’.
For this reason, the 10th revision addresses both the Code’s usability and its applicability to technology enhanced marketing communications and techniques. It sets a gold standard for modern rule-making in our digital world.
You can find more information about the ICC Advertising and Marketing Communications Code here.
ICC Switzerland would like to thank Raelene Martin, ICC and Dr. Marc Schwenninger, KS/CS Communication Switzerland for the success of this event.