To promote high ethical standards in marketing by business self-regulation through the Consolidated ICC Code of Advertising and Marketing Communications Practice and formulate world business positions and initiatives to address government actions that affect marketing and consumer protection.


Priority Projects

  • Complete the revision of the ICC Marketing and Advertising Code – backed by a comprehensive global outreach campaign.
  • Revise existing ICC self-regulatory codes on market research and food, beverage and alcohol marketing communications.
  • Demonstrate the continued relevance of advertising self-regulation on issues of growing interest to policymakers and consumers – such as influencer marketing and the use of new technologies.
  • Promote the adoption of existing ICC frameworks, guides and principles to build trust in corporate sustainability claims – including through the release of a new training module on the ICC Framework for Responsible Environmental Marketing Communications.


Swiss Delegates

  • Mauro Scotto D’Abusco, Coca-Cola Hellenic Bottling Company
  • Alexandros Papadakis, Coca-Cola Hellenic Bottling Company
  • Katerina Tsangari, Coca-Cola Hellenic Bottling Company


Further Information